For big companies seeing their reputations drop, there are lessons to learn from other companies that have managed to maintain good reputations despite their size. “You always think there is someone in the Valley, working on something in a garage - something that will be better.”Īcting small, therefore, is not only a crucial ingredient in building a solid reputation today, it also helps a company stay competitive and versatile. Even CEOs like Google’s Sundar Pichai have stated as much: "As a big company, you are constantly trying to foolproof yourself against being big, because you see the advantage of being small, nimble and entrepreneurial,” he told The Guardian. Instead, there is an emerging belief that a bigger business doesn’t always equate to a better business. It seems that a behemoth scale today is no guarantee of having consumers’ trust. adults reported having a great deal of confidence in small businesses, far exceeding the 21% who were similarly confident in big businesses. Thanks to social media-fueled transparency, the public has more insight into the business practices and values of leading companies. In fact, in a 2015 Gallup Poll, 67% of U.S. This shift in trust signals a change in consumer culture and values. 1 in our RQ leadership ranking, while Apple moves from No. 24 overall in the RQ study, but the firm jumps to No.
Berkshire Hathaway, for instance, ranked No. Even among larger companies, organizations with relatable and humanistic leadership, who speak out for employees and issues they believe in, often lifted the perceptions of their firms. Curious, we then assessed which companies had excellent leadership and a similar trend emerged.
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